World AIDS Day 2010 is all about raising awareness to tackle HIV prejudice and help stop the disease spreading. We are proud to present this 5-minute film, courtesy of i-D's Menswear Editor Elgar Johnson and filmmaker George Harvey. The idea is simple: twelve models, of varying ages and nationalities, talking about AIDS. Without being briefed, each talks candidly about what AIDS means to them and what we can do to raise awareness.
All models wear Emporio Armani (RED, Converse (RED) and GAP (RED).
Watch, ACT AWARE and wear your Red Ribbon with pride.
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